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Red Witch is a small company from New Zealand, which makes analog guitar effect pedals.
The company’s decision to produce pedals came from a long lasting love affair with analog guitar equipment, and from the knowledge that there were people who had been unable to get the 'sound' they were searching for.
They strive to blend art and technology into their pedals, and create devices that inspire the player - both sonically and visually.
Red Witch Analog Ltd (Red Witch) is entering an exciting new phase as it pursues an aggressive global growth strategy, driven by the invigoration of its distributor and dealer network, and supported by an innovative marketing programme.
Conceived in a garage in Paekakariki by Ben Fulton in 2003, Red Witch first came to international prominence in 2008 when Andy Summers from the Police used hand built Red Witch pedals on the Police Reunion tour.
Although Red Witch has never had the funding to pay artist endorsements, there are a number of A-list artists who are known to use Red Witch products, including: